How to be a successful Digital Marketing Analyst
Facebook Ads In My Secret Ways
Welcome to this complete Facebook ads tutorial so in this post I’m going to go through the entire process of creating a Facebook and Instagram ad campaign from scratch. If you’re a complete Facebook advertising beginner you’ve never run a Facebook ad before, then this is exactly what you need. It’s going to go through all the elements of the process from setting everything up in the beginning right through to getting an ad live in front of your target market. The other thing is, if you already run Facebook and Instagram marketing campaigns but not 100% sure if you’ve got everything set up the right way; then this will also be super useful. You can follow along and make sure that everything is done correctly.
if you’ve also been running Facebook and Instagram ad campaigns but you’re not 100 sure that you’ve got all the elements correct this is also going to be really useful you can follow through and make sure you’ve got everything set up the right way okay so we’re going to start right at the beginning by creating a meta business account what used to be called a Facebook business manager account now
To do that you want to come through to this page which is business.facebook.com forward slash overview I’ll include a link to this page in the video description below and you want to go ahead and click on create an account now in order to do this you will need to be logged in to your personal Facebook profile meta want to make sure that anyone that’s going to be doing anything business or related on The Meta platforms Facebook Instagram Etc that There’s personal profiles associated with that helps with accountability and all that sort of stuff then you simply just want to come in and enter your business name so my business name is ligue for example your name will be automatically entered in because you’ll be logged in and then you want to enter in your business email now I can’t actually go through the next few stages and show you this because my business already has a number of business Accounts set up and there’s only so many that matter let you set up even when your Facebook ads agency like mine and we’ve got tens of millions of dollars worth of AD spend across multiple different ad accounts but just enter in your business email click submit.
You just need to go through a very simple process of entering a few bits of information and once you’ve done that you’ll be taken through to the meta business Suite which will look something Like this so the meta business Suite is a place where we can manage all of our meta related business assets so things like Facebook pages pounds Instagram profiles WhatsApp accounts all that sort of stuff is like a central location where you can manage everything now if you’ve been brought through to the meta business suite and you can’t see this sort of stuff on the left-hand side business assets people etc etc the way you get here is just Come down and click on this settings option
and you’ll be bought brought through now because you’ll have a new um business account you won’t see all this stuff down here so for example hands listed all our business assets that’s what we’ve got selected and you can see we we’re multiple seven figure agencies so when we scroll down you’ll see that we have hundreds and hundreds of AD accounts and Instagram accounts and Facebook pages because we have Hundreds of clients at any one time
I can literally just keep going on this forever which is pretty cool now obviously if I scroll back to the top and you’re not going to have all this stuff right and that’s absolutely fine you’re probably going to have nothing added in here so what you need to do is you need to add in your Facebook page your Instagram account and and either add in an ad account if you already have one or create a brand new ad account and That’s going to show you how to do right now so to add a Facebook page into this business account we’ll first go over to Pages then you want to go ahead and click on ADD assets and then select Facebook page as the top option then within here there are a few different options firstly if you haven’t created a Facebook page um yet then you can absolutely go ahead and do what you will need to create one in order to be able to run our campaigns Properly so you just want to Simply you click on create a new Facebook page you enter in a few simple details very straightforward and then that’s all done it’s already set up in here nice and easy I’m not going to go through that process because as you can see we’ve already got hundreds of Facebook pages in our business manager we don’t need another one you can also claim an existing Facebook page so if I click on this so if you’ve created a Facebook Page previously you need to put it into this business account and the way you do that is exactly what I’m showing you now you claim a Facebook page simply just enter your Facebook page name in here.
Once you have logged in just click create now here, Choose the type of ad you want to run As I want to increase traffic to my site, I’m going to select traffic and click continue now here, give an name for your ad I’m going to enter Pick naturals blog traffic ad and click next Now here you need to choose where you want to increase the traffic. As I wanted to increase traffic to my website, I’m going to let it as website and scroll down. Once you have selected the type of ad ,we can now go to step two, which is to set A budget for our ad. Now in order to run the ads, you need to pay some money to Facebook. And here you can set how much money you want to spend on your ads. So to set it, click here now, you can either choose daily budget or a lifetime budget. I’m going to select daily budget and here, enter your budget I’m going to enter a daily budget of $5. So now Facebook will charge $5 every day for showing your ads to people. You can start with the minimum budget and after seeing the results, you can change this later. Once you have set the budget for your ad, we can go to step three, which is to select the audience for our ad.
By selecting the audience, you’ll be able to reach people who will be interested in your ad. So to select the audience first, we need to select the location of our audience. So just click here. And enter the location you want. I want my site to reach people in Bangalore. So I’m going to search for Bangalore, then select it and here select the age group of your audience. I’m going to select up to 30 Next you need to decide who will be visiting your site. Now let’s say you have a site related to beauty products and it has content Related to beauty products, for women Then you can choose women here. As my site is about health and fitness. I’m going to let it as all Next, You need to choose the people who might be interested in your products. So let’s click edit And click browse then select interests. As my blog is about fitness. I’m going to select fitness and wellness, and here I’m going to select weight loss So now our ad will be shown to people who are interested in weight loss. No, if you want to target a similar type of audience, just click here and here, you can find options related to your interests. Now I’m going to select diet food. Similarly, you can select as many options as you want Now, If you want to narrow down your target audience, even more, you can use this option. Now using this option, you can prevent your ad reaching a particular type of audience. So for example, if you don’t want to show your ad to people who already like your page, you can use this button to exclude those people from your target audience. Now, this option is useful, If you’re promoting your brand and reaching new people. Next, if you Want, you can also target people What interested in other business like yours. So let’s go to Facebook Here search for weight loss now, select pages and enable verified here and you will get all the official pages related to weight loss Now, if you want to show your ad to people who are interested in this page, just copy this name Now go back to ads manager and paste it here Similarly, you can do this for any page You want to target that audience. Once you have done that, just scroll down and click here. Now here you need to choose what results you want from your ad. As I want people to click on the ad and visit my site, I’m going to select landing page views and click next. So now we have successfully selected our audience Once you have selected your audience, we can go to step four, which is to design your ad. So to design our ad, first you need to create a facebook page for your website Now, If you already have a Facebook page, you can just select it and start designing the ad. So I’m going to create a Facebook page. So to create a Facebook page, click create page here enter a name for your page I’m going to enter pick naturals Next, you need to select the category that matches your business. So let’s search for health and you can see we got options related to health I’m going to select health and wellness website And finally, we need to add a profile picture for our page. So let’s click here now select the photo you want I’m going to select this and click open And the profile picture will be added once you have done this, just click create page And your Facebook page will be created. Once you have created your page, we can start designing our ad. So to design our ad, just click here now, if you already have a post on your page, you can select this option And you can use any post for your page to run your ad. I want to design a new ad from scratch. So I’m going to select this. Now, just scroll down and we can start designing our ad. When designing your ad, you can use the ACCA method The ACCA stands for attractive connect convey and action These are four important rules.
You need to keep in mind while designing. So let’s see these types one by one. Okay. Now people usually scroll through Facebook quickly. So in order to make them stop and see our ad first, we need to attract the people with our ad. We can do that by showing an image which can attract people easily. So first let’s add an image or a video, which we want to advertise. Now to do that, Let’s click add media and select what you’re going to add. As I want to add an image, I’m going to select add image, then click, upload. Now select the image you want to add and click open And then click next Now here, you can see the preview of how your ad will look like. Once you have created an attractive visual, people are more likely to stop to see your ad Next. We need to connect only with the people who will be interested in your content. You can do that by explaining their needs in a positive way. So let’s enter the text. which you want to show here I’m going to enter my text Next you need to convey how your ad will be useful for them. So let’s enter that in our headline and description. So now we are providing holiday diet plans which will be useful for them. And finally, you need to provide a call to action for your ad. So here you need to enter your site’s address, where you want your audience to be taken, When they click on your ad. I’m going to enter the URL of my blog. So let’s go to our site and copy this address And then paste it here Now, click here and select the text you want to appear here I’m going to select this So make sure you always add a call to action on your ads So now we have designed our ad using the ad rules we had As you can see, we have a image which attracts and here we are connecting with the people, explaining the need, and then we provide a solution for their need. Now finally, we are providing an action, which will take them to your site. Once you have designed your ad we can go to the final step which is to publish your ad. So once you have made sure your ad is good You can go ahead and publish your ad So to publish your ad let’s click publish now choose a payment method and click next Here enter your card details and then click save and your card details will be saved. Now Facebook will automatically take the daily budget you have set from your safe payment method. And your ad will be published after being reviewed by Facebook. Now, if you see here our ad is in review. So now Facebook reviews your ad which usually takes less than an hour. And once your ad is reviewed, it will be posted on Facebook. And you can see this status as active like this So now we have successfully published our ad on Facebook, which means, our ad is now live on facebook So to see how our ad looks like, just click here and select share a link, then click copy Now open a new tab and paste it here And then press enter, Now if you scroll down, you can see that we have got our ad So this is how your ad will be shown to other people. And if someone clicks on our ad, it’ll take them to your blog post. like this Now, we have successfully created and published our ad on Facebook, but how do you know whether your ad is working successfully? So next, let’s see, how you can check the results of our ad. So to check the results, just click close And here, you can see all the performance metrics of your ad. Now this is the number of people. To whom Facebook has shown your ad. And here you can see how many people have seen your ad. And the number of people who have clicked on your ad Now if these numbers are low You can try making changes to your ad, like increasing your budget or using a different image, which can attract more easily all by providing different offers. After doing this, you can run the ad again. You can repeat this process until you see better results for your ad. Also, if you don’t want to run your ad, you can disable it here anytime you want. Okay. No, as you can see here, Facebook charges money for each click. This means that when a person clicks on our ad, Facebook reduces some amount from our budget And when the budget limit is decreased, Facebook automatically stop your ad. So this is how you can see the results of your Facebook ads. Okay. So let’s say someone comes to your website through your ads, but leaves your site without any conversion. How you want to retarget the same visitor and send them ads in the future. You can do that by creating a Facebook pixel. Facebook pixel helps you track the actions of visitors on your website and using these details You can retarget the same audience, which will boost your conversion rate.
So next, let’s see how you can set up Facebook pixel. Now to setup pixel, We need to connect pixel with our site. So to connect it, let’s go back to the ads manager. Lets click here And select Events manager now select connect data sources here, select web And click Get started now select Facebook pixel and click connect Now here, just give a name and then click continue, Now to connect Facebook with our site, We need to install a plugin on our website. So to install the plugin, let’s go to our WordPress dashboard. Go to plugins And click add new Here search for Pixel FB Now, instead of using Facebook’s plugin, we’re going to use this plugin since it is smaller in size and works better. So to install it, just click install and click activate So now we have successfully installed the plugin. Once you’ve installed the plugin to connect your site With Facebook just click set up now here enable this option and click Facebook connect. Now click continue and click ok Now click here, select your account and click apply and you can see, we have successfully connected our site with Facebook. Now, Facebook will be able to collect the data of the visitors on your site. So to test it, Let’s go back to events manager, and then go to test events Here, You need to enter your site’s address. So let’s go back here. copy this Then paste it here and click open website, as you can see, Facebook is receiving activity from our side. And here you can see the events on our site. No, if you want to know how many people have visited your page just click here and here you can see how many people have visited your page. So now we have the activity of the visitors who visit your site. Once you have set up Facebook pixel, next, we can start using the data in our ad to re target our audience. So to do that, just click here and select ads manager. And here, click edit now select the ad which we created then scroll down Here select website events then click publish And your ad will be published after review. So now our Facebook ad will be able to use this data to narrow down our audience even more. Similarly, you can run as many ads as you want, along with the data from your site, to reach your target audience. So that’s it guys. This is how you can run Facebook ads to get more traffic to your site Now, If you want to know how to run Facebook ads, to promote your products and grow your business online
